What Do I Do?

September 30, 2010

Naomi Dunford of IttyBiz posted a challenge to readers to write up and publish what we do. Not in a formal or detailed way, but just as responses to some simple questions.

I bit!

Not only was it fun, but doing it reminded me that the way we get more clear about what we do and how to describe it is by… well… doing it and describing it on a regular basis.

Are you up for it? Here are Naomi’s instructions, her questions, and my answers.

How To Play

Go find a cup or glass. Fill it with something.
It’s late, so just water for me.
Copy the questions below into some kind of document.
Check. I do most things in Word. Because it’s there.
Stare vacantly into the distance for a while. Check Twitter a couple times. No, thanks. Already did, nothing new.
Take the laundry out of the washing machine before it starts getting moldy. Put it in the dryer before I sat down.
Answer the questions and put them onto your blog with some kind of introductory information. Check
Click publish. If you’re reading this…
Eat some cake. Love this idea, but out of cake. And it’s really late so I’m not going to the store. But if I DID go to the store I could get some ice cream…

The questions:

What’s your game? What do you do?

I help people reclaim their productivity and their creativity so their work can be aligned with their natural gifts and talents and enrich the rest of their lives. I mentor, I teach, I coach, I push, and I cultivate people. I also train people to lead through mentorship.

Why do you do it? Do you love it, or do you just have one of those creepy knacks?

I do it because it’s who I am. I found out it’s the thing I do without even trying. I get jazzed about people getting out of their comfort zones, stretching themselves to take on new challenges, and shining some light on the hidden and undeveloped parts of themselves. I think of this as a great movement, liberating people from drudgery and misery.

Who are your customers? What kind of people would need or want what you offer?

My people have been wearing off-the-rack jobs and off-the-rack lives for as long as they can remember. They keep trying to stuff themselves into other people’s boxes and cubicles, but they don’t fit. They physically feel the life draining out of their souls when they think about staying on the same path the rest of their lives. They want the freedom to be themselves, authentically and uniquely.

What’s your marketing USP? Why should I buy from you instead of the other losers?

I get so excited about helping you nurture your core self and watching you discover your gifts and talents and develop them into your full potential that it’s pretty close to impossible to stay stuck when I get involved. You have to have your heels dug in. You have to be up to your ankles in concrete. No, make that up to your knees in steel.

What’s next for you? What’s the big plan?

I’m developing a format for a weekly podcast with a fellow coach, Francie Cooper, and I’m working on a manuscript for a training product called Anything But Marketing! Immediate next thing is the Joyfully Jobless Jamboree.

Now it’s your turn!

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