Time For Discovery

January 18, 2008

It was a week of questions but not many answers for me.

I like advocating for parenting models and child behavior management models in general based on respect for children and their developmental needs and stages. But people who seek help with parenting either have children with severe behavior problems, so it’s actually a therapy issue, or they are court-ordered to get parent training because they are abusive or at-risk to abuse. I don’t see that translating into parent coaching. One question, then, is How do I incorporate a passion for helping people respect children and mentor them effectively into my business if the target group isn’t interested?

I like individual coaching but realized I don’t want to have a business model where I carve out blocks of my time and have to keep them booked with appointments to maximize my profits. It would keep me from having a business. I distinguish a business from straight self-employment this way: Am I trading my time for money as my only means of earning income, or do I have ways to create and produce something and then sell it again and again? If I’m coaching as much as possible there’s not time to create the products for the business. Another question this week is How much individual coaching do I want to do, and how much can I do and still have time to develop my business?

The biggie, the one I keep coming back to, comes up when I think about marketing. I keep going backwards. I think of ways to get groups of people to hear my message and sign up for a free or low-cost event or product. But that’s supposed to be a step leading towards recurring purchases or a higher-end purchase. I haven’t figured out what that will be yet. I keep stopping myself and reminding myself I need to figure out what I’m trying to market before I come up with a marketing plan. My big question is What are the continuity, or recurring purchase, products and big-ticket products I want to sell?

I looked at taking a group coaching course, a small business coaching course, and an advanced skills course. So far none of them have worked with my schedule. I do realize one of the answers to my questions is to get connected with people building their own coaching and training businesses. Since that’s not working out right now, I will look into joining a coaching support group.

The other answer to my group of questions is to start moving forward. I have to experience and learn and try things out in order to find what will work for me. So action will help me find my way. Lots of experimenting and risk-taking are in my future. It’s time for discovery.

Which leads to the biggest question of all. When will I start? I can’t wait to find out!

May You Know the Joy of Sharing Your Gifts,

Steve Coxsey

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