Purpose Is My Purpose

May 9, 2008

Somewhere in the past few days, I decided to write a new tag line for my business. The current version is:

Your Path To An Authentic Life Starts Here

The key idea that resonates with me is authentic living. Personal growth and development is about living authentically. It’s about uncovering your gifts, talents, and passions, and designing a life that incorporates and expresses them while honoring your values.

I realized this week, after writing an article for my Anything But Marketing! blog, that I keep coming back to “Why?” as the starting point for many things.

Why? To What End? What Is The Purpose?

These questions are central to me when designing my business, planning marketing, choosing a niche for coaching, and pretty much in most areas of my life. I haven’t read a complete Stephen Covey book yet – just chapters and excerpts – but I hear many people quote him when they say, “Begin with the end in mind.” It’s this focus on purpose, and the willingness to explore and question and clarify purpose, that compels me.

The purposes that interest me most are deeper. They are transcendent, they are creative, and they are spiritual. I think living authentically means honoring these deeper purposes. I think it means pursuing a connection with things that are eternal.

I am encouraged that Barbara Winter discusses the connection between spiritual purpose and small business success in her recorded discussion with Nick Williams called “Outsmarting Resistance.” Having focused her career on helping people find ways to be self-employed and start small businesses, she has been in a position to see many people pursue this path. She tells us the notion that you must either choose something meaningful and spiritually significant to do, or something profitable, is untrue. She and Nick have seen people become energized when they focus their businesses on things that are meaningful to them, and that energy has contributed to financial success.

Man, I hope that works out! If I have to choose between authentic work and making a lot of money, I don’t even think I can choose. I’m not sure I can sustain something for any period of time if it isn’t meaningful.

I really want this to be possible. I really want to find out that living authentically is the ultimate measure of success, and that it leads to financial success.

I’m sure that it’s true for many people. I’m nearly sure it’s true for everyone. I’m going to commit myself to making it true for me.

May You Know the Joy of Sharing Your Gifts,

Steve Coxsey


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