Marketing: Strategy vs. Tactics

August 7, 2009

I have been explaining to people for months now, maybe even years, that using one or a half-dozen marketing tactics is not a marketing plan. Tactics are the means of implementing a strategy. Without strategy, which states the clear outcome desired with defined steps, there is no plan.

Seth Godin explains it succinctly, and of course with a lot more authority, in a recent blog post. You can read what the guru says here:

When tactics drown out strategy

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