Godin 07-09-10: On Lists and Commitment

July 11, 2010

I’m a skeptic by nature, so when I see lots of classes (tele- and otherwise) offered on how to grow your lists – on social networks, for your newsletter, for your blog – I have lots of questions. Then I read an article or excerpt and hear the techniques, and my skepticism grows. What’s the benefit of adding someone who falls for that technique?

People with strong reputations say it’s all about the numbers. But I’m pretty sure the list of subscribers for someone with a strong reputation is a lot more responsive than a quickly grown list built by “techniques”.

Seth Godin’s recent post on fans, participants, and spectators confirms my skepticism. The stats he shows for conversions are a little dreary. But he offers a solution.

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