Demystifying Marketing – the Sampler Version

November 24, 2010

Do you get really excited when you think about being self-employed…

but then freeze up when you think about marketing?

Does marketing seem like a four-letter word to you?

Does it seem dishonest, manipulative, pushy, or oily?

Then we need to talk! That was me when I started my coaching career, and I still slide back into those thoughts and attitudes from time to time. When I train and coach and write about marketing, I bring this perspective with me to help marketing newbies find ways to get comfortable with marketing and choose marketing tactics that are authentic – that reflect who you really are and let you honor your values and keep your self-respect.

I compiled a collection of my marketing articles and released it as a fr*ee e-book – a “fr*ee-book” – with clear explanations of some marketing concepts and tactics and how small businesses can apply them. It’s called Demystifying Marketing: Easy Examples in Everyday Language (the Sampler Teaser Version).

To get a copy go to my Anything But Marketing! web site and sign up. You’ll get the fr*ee-book as a PDF you can read online or download to your computer so you can print it out or read it on the device of your choice, which can include an iPad or a Kindle. (Disclaimer: the fr*ee-book does not come with an iPad or Kindle, but if you have one, you can transfer it to the device and read it there.)

After you read the fr*ee-book come back to this post and leave your questions and comments. I’m eager to hear what you think and to find out what questions you have about learning the basics of marketing for newbies.

Let’s talk!

Find Your Mission – Write Your Story – Tell The World


6 Responses to “Demystifying Marketing – the Sampler Version”

  1. Hannah on December 12th, 2010 1:45 pm

    Thank YOU, Steve, for pointing out that marketing for ordinary people can be done in an extra-ordinary way!

    Barbara winter talks about entrepreneuring as the best self-growth seminar there is. It seems to me that marketing without the hype and with YOUR principles in mind would be the SECOND BEST self-growth seminar. You get to see what works, what doesn’t, by trial and error, and along the way discover (maybe pleasantly) what people are responding to about yourself and your offering.

    Do you have an affiliate program?

  2. Steve Coxsey on December 12th, 2010 7:57 pm

    Hi, Hannah. Thanks for stopping by, reading, and commenting. I will be putting an affiliate program in place soon, when my two paid products are ready to launch. Should be just after the first of the year. Regarding marketing and personal growth, I think of marketing as ultimately being about relationship building and improving communication. Those are personal growth paths, for sure.


  3. Hannah on December 13th, 2010 1:59 pm

    Steve, I like your comment about marketing as ultimately being about good relationships and communication. Can I throw out that since switching to self-employment (entrepreneuring) contains all the freedom to leave off what’s DRIVING us, and go after what’s ATTRACTING us, it follows that our efforts to promote (MARKET) the best of what we have to offer at the time may reveal sides of ourselves hitherto unused? (The very FREEDOM of it! Yah-hoo, Mountain Dew!)

    Stumbling on a new, unique IDENTITY has got to be one of the exciting discoveries of practising caring, honest, other-centered marketing. We are sure going to need our growth mind-set toolkit as we start out.

    Keep us mindful, Steve! We sure are grateful not to have to live up to that stuff about six-figure incomes. (That’s probably the editorial “we” talking.) Maybe you’ll start a movement!

  4. Steve Coxsey on December 13th, 2010 2:29 pm

    Yes, Hannah, creating a small business does challenge us to figure out who we really are, what we really want to do, how we want to serve people, and how we want to communicate that to other people. It’s probably why so many people get stuck when it’s time to explain what they do – it’s often very deep and personal.

  5. Scott W Poindexter on December 21st, 2010 9:12 am


    I’m just blessed you have come into my life!

    And now this straight forward down to earth information should help many many more people.

    Keep Serving

  6. Steve Coxsey on December 22nd, 2010 11:16 am

    Thank you, Scott. Your mad skills at guerrilla marketing will open the door for you to help many people in your new practice.

    To the future

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