Forced Continuity Is Being Forced Out!

January 15, 2010

When you have a business practice that credit card companies think is unethical, you’re wallowing in the thick scum layer that forms like a skin on top of the slime. Apparently that’s what’s happened with forced continuity.

Altogether now… 1 – 2 – 3 – Hurray!

In a recent post I explained that self-proclaimed King of Continuity Ryan Lee was warning that forced continuity might be a really bad idea.

In a separate recent post I referenced new guidelines, not new rules, by the FTC for applying existing rules to online marketing.

Both messages, which could be reduced to “Don’t be deceptive or sleazy,” are coming together. Ryan Lee has a new warning for the continuity marketing world: The FTC appears to be cracking down on “negative option” enrollment, or forced continuity. At the same time, Visa and MasterCard are cracking down on merchant accounts that use the “negative option” enrollment model.

Credit card companies actually consider a business practice to be unethical! What’s this world coming to?

Read Ryan Lee’s post and see his video by clicking here.

May You Know the Joy of Sharing Your Gifts,

Steve Coxsey

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