Blog-Zine Launched! Business Named! Business Cards Ordered!

October 19, 2007

I have put up my first article at my Chasing Wisdom Blog-Zine!

I have the month of October planned out. The tricky part is planning the order I want to have my blog-zine appear when each article is posted, then posting them in reverse so they line up correctly.

I have half the articles written and a couple more sketched out so they’ll all be up by the end of October.

Once I get my rhythm down my plan is to post the first through fourth weeks of each month. I’ll either post two shorter items or one lengthier item each week.

The business now has a name and a web address, although nothing is up at the site yet. I chose Discovery Lookout. The word Discovery wouldn’t let go of me. The word is about trying new things and personal insight and discussions where creative ideas are formed. It’s about getting out of ruts and challenging yourself and having fun. It’s about personal growth.

Lookout is the image of being on a trail in the mountains and coming to a point where you can see across the landscape. You see things below in scale and in relation to each other, and you see far into the distance. It’s the metaphor for seeing your past experiences, your current goals, and your future vision from the point of view of a Mentor.

Discovery Lookout is a metaphor for Mentorship. A Mentor walks with you on the trail and helps you find the place where you can get that magnificent view. You see your goals and your obstacles and find a path to get where you want to go. You see your vision for the future and get inspired to do the work of getting organized, learning new skills, blazing new trails, and overcoming those obstacles.

Once the business was named I settled into the task of updating my business cards. Having the right name seemed like it was the thing holding me back.

But as I worked I realized I don’t want or need to have the business name on my card. My card has my mission at the top, which I rewrote just a little: Be a Catalyst for Personal Growth Through Genuine Relationships That Expand to Transform Families, Groups, and Organizations. It has my name and contact information. And it lists my Chasing Wisdom Blog-Zine web address. Simple, clear, and focused on marketing.

Once they’re ready I’ll see if I still like them, and how long it takes until I’m ready to change them. I keep hearing to order a small number so I can make changes and updates without wasting cards. I only ordered 100. I think I can give out that many before I need to make any more changes!

May You Know the Joy of Sharing Your Gifts,

Steve Coxsey


One Response to “Blog-Zine Launched! Business Named! Business Cards Ordered!”

  1. November 26, 2008 : On The Twisting Road on November 26th, 2008 2:26 pm

    […] We had done an exercise suggested in an article by Barbara Winter to help us define the essence of the kind of work we want to do. My answer was fairly close to the mission statement I wrote. […]

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